His fragrances are designed to convey a wide range of emotions. Ysatis perfume was launched in 1984; Amarige perfume in 1991; and Organza fragrance in 1996, each to critical acclaim. Very Irrésistible Givenchy, launched in 2003 and promoted by actress Liv Tyler, combines both femininity and boldness in a unique perfume. Ange Ou Démon perfume is described by the company as “an exceptional fragrance between dream and extreme refinement.” Givenchy's men's fragrance line began with Monsieur de Givenchy cologne, launched in 1959. Additional scents followed, with Givenchy Gentleman in 1975, Xeryus in the 1980s, and Pi in the 1990s. Blue Label cologne for men, a “relaxed” version of Givenchy pour Homme, is a fresh, dynamic scent intended for the active man.