The name Boucheron has personified luxury for over a century. Frederic Boucheron opened his first boutique in the Galerie de Valois in Paris in 1858. His house, known as Maison Boucheron, set up its first workshop in 1866. In 1867, he was recognized with a gold medal from the Universal Exhibition in Paris for his jewelry work. The Universal Exhibition once again noted Maison Boucheron in 1878 with first prize for a snake-like necklace with a 160-carat sapphire stone in the center. It was the first design with a snake pattern for Maison Boucheron, and it is still a popular item today. Boucheron entered the foray of royal jewelry in 1887 when he purchased diamonds from the French crown during an auction. He not only used the royal jewels as templates for crafting future jewelry lines, but he also used one of the most prized jewels as a ring for his wife, Gabriele Boucheron. Since then, the name Boucheron has been forever associated with tradition and love. The Boucheron name further stepped into royal territory when the Shah of Iran asked Louis Boucheron to make an assessment of the Imperial Treasury of Iran in 1930. He was named the curator and guardian of the Treasury. Maison Boucheron broke new barriers in 1988 with the creation of a women's fragrance called Boucheron. The Boucheron house has since established many fragrances and continues as a jewelry designer for clients around the world.